# StudioNN Agent Guide ## Identity StudioNN Agency combines product direction, marketing and technology. The studio is based in Spain and serves clients worldwide. ## Fashion & Product https://studionnagency.com/fashion-product - **Creative Direction & Research**: Translate consumer, market and trend insights into a creative direction for the collection. Includes: Consumer & trend research, Creative concepts & moodboards, Colour, materials & silhouettes. https://studionnagency.com/fashion-product#service-1 - **Collection Merchandising**: Build the collection around the right categories, product families and price architecture. Includes: Collection structure, Range plans & line sheets, Product development direction. https://studionnagency.com/fashion-product#service-2 - **Buying Strategy**: Turn the assortment into a buying plan for each market, channel and store profile. Includes: Assortment & store tiers, Buying budgets & depth, Buy reviews & sell-through. https://studionnagency.com/fashion-product#service-3 - **Go-to-Market**: Connect the collection calendar with its commercial launch, campaign and sales tools. Includes: Launch & drop calendar, Product storytelling, Campaign & sales assets. https://studionnagency.com/fashion-product#service-4 ## Brand & Marketing https://studionnagency.com/brand-marketing - **Brand Strategy & Identity**: Define how a brand looks, speaks and presents itself across every point of contact. Includes: Positioning & brand strategy, Visual identity & art direction, Brand systems & guidelines. https://studionnagency.com/brand-marketing#service-1 - **Campaigns & Marketing 360**: Bring creative direction and distribution together in one campaign plan. Includes: Campaign concepts & shoots, Google Ads & Meta Ads, Partnerships & reporting. https://studionnagency.com/brand-marketing#service-2 - **Content, Social & CRM**: Connect the editorial calendar, paid and organic visibility, and the customer relationship. Includes: Social media & content, SEO, GEO & local visibility, Newsletters & CRM journeys. https://studionnagency.com/brand-marketing#service-3 - **Hotels & Restaurants · Brand Positioning & Consumer Engagement**: Connect market positioning with the guest relationship, from discovery to the next visit. Includes: Brand & creative direction, Content & social media, Campaigns & performance, CRM & guest experience. https://studionnagency.com/brand-marketing#service-5 ## AI Design & Technology https://studionnagency.com/design-technology - **AI Creative Agency · Image & Video**: An AI creative agency, directed by people: the team sets the creative and art direction, and our own infrastructure produces campaigns, product imagery and film for fashion, sport and commercial brands. Includes: Research & art direction, Casting & model design (our own roster), Campaigns & lookbooks, Product imagery, e-commerce & packshots, AI film & living images. https://studionnagency.com/design-technology#service-5 - **Apps & Digital Products**: Turn a business process into a usable digital product, from interface to working software. Includes: Product definition & UX, Applications & platforms, AI workflows & interfaces. https://studionnagency.com/design-technology#service-2 - **Websites & E-commerce**: Design and build websites around the way people discover, choose and buy. Includes: UX/UI & web development, E-commerce & configurators, Performance & accessibility. https://studionnagency.com/design-technology#service-1 - **Integrations & Automation**: Connect the systems behind the website so information and operations can move between them. Includes: APIs & connected data, CRM & operational workflows, Dashboards & reporting. https://studionnagency.com/design-technology#service-3 - **Agent-Ready Websites**: Make the website readable by AI assistants and define the actions an authorised agent can take. Includes: Structured content & discovery, Connected tools & permissions, Task evaluation. https://studionnagency.com/design-technology#service-4 ## Learning & Advisory https://studionnagency.com/learning-advisory - **Courses & Masterclasses**: Teaching for schools and professional programmes, grounded in fashion industry practice. Includes: Guest lectures, Course modules, Practical case studies. https://studionnagency.com/learning-advisory#service-1 - **In-house Training**: A programme built around your business, your team and its real working processes. Includes: Needs & process diagnosis, Tailored workshops, Applied team exercises. https://studionnagency.com/learning-advisory#service-2 - **Team Advisory**: Work alongside your team on product decisions, collection reviews and ways of working. Includes: Strategic working sessions, Collection & buying reviews, Tools, roles & workflows. https://studionnagency.com/learning-advisory#service-3 ## Selected work - HOFF: Product direction · Paris campaign. Area: product. https://studionnagency.com/fashion-product#work - Shon Mott: Footwear category development. Area: product. https://studionnagency.com/fashion-product#work - Karl Lagerfeld: Buying strategy · Market research. Area: product. https://studionnagency.com/fashion-product#work - Pompeii: Collection & pricing architecture. Area: product. https://studionnagency.com/fashion-product#work - Hereu: Campaign Production. Area: product. https://studionnagency.com/fashion-product#work - Rouri: Buying & Product Strategy. Area: product. https://studionnagency.com/fashion-product#work - Hotel Almirante: Social Media · Marketing · CRM. Area: marketing. https://studionnagency.com/brand-marketing#work - Hotel Boutique Calas de Alicante: Social Media · Creative direction · CRM. Area: marketing. https://studionnagency.com/brand-marketing#work - Tannity: Campaign 2022. Area: marketing. https://studionnagency.com/brand-marketing#work - Hawkers: Campaign 2018. Area: marketing. https://studionnagency.com/brand-marketing#work - Aimily AI: Fashion collection platform (Our own product). Area: technology. https://studionnagency.com/design-technology#work - NNAIA: Hotel intelligence platform (Our own product). Area: technology. https://studionnagency.com/design-technology#work ## Teaching - Talentiam · México: Diplomado de Producto - ISEM: Trend Research Course - FUNDESEM: Trend Analysis - SAPICA · México: Product Merchandising & Omnichannel Learning & Advisory covers courses, in-house training and team advisory. The in-house curriculum is tailored to the company's needs; the public page shows an example product programme. No enrolment dates, accredited degree or fixed fees are offered on this page. ## Agent-Ready Websites within AI Design & Technology Name: Agent-Ready Websites Promise: Websites that remain excellent for people and become reliable, permission-aware tools for their agents. This service extends AI search and LLM visibility with an action layer. The goal is not only for an agent to understand a business. The goal is for an authorised agent to complete a valuable task reliably. ## System layers ### 01 Readable Clear information architecture, semantic HTML, structured data and stable machine-readable documents. Outputs: Semantic HTML, Schema.org, llms.txt, Markdown. ### 02 Discoverable Explicit capability manifests and agent documentation so an agent knows what exists and how to connect. Outputs: MCP manifest, Capability map, Agent guide, Tool schemas. ### 03 Operable Typed tools connected to real business logic through WebMCP, remote MCP or existing APIs. Outputs: WebMCP, Remote MCP, API adapters, Live state. ### 04 Governed Authentication, permissions, validation and explicit confirmation for actions that create cost or change state. Outputs: Session auth, Role scopes, Confirmations, Audit trail. ### 05 Measurable Evaluations and instrumentation that show whether agents discover, complete and convert the intended jobs. Outputs: Task evals, Success rate, Failure logs, Agent attribution. ## Delivery process 01. Find the valuable jobs: We map the questions and actions where an agent can remove friction or create revenue. 02. Design the contracts: Each tool gets a precise purpose, inputs, outputs, permissions and failure behaviour. 03. Connect the real system: We build the machine-readable layer and connect tools to inventory, booking, CRM, product or account systems. 04. Test the full journey: We run real agent workflows, test edge cases and measure completion before calling the system ready. ## Typical use cases - Hospitality and travel: Search live availability, compare rooms, apply constraints and prepare or confirm a booking. - Commerce and retail: Find the right product, verify stock, configure an order and complete checkout with confirmation. - SaaS and business software: Query account data, create reports, update records and run controlled workflows inside the signed-in session. - Professional services: Qualify a need, assemble a scope, collect a structured brief and route it to the right specialist. - Real estate and marketplaces: Filter live supply, compare options, schedule a visit and keep user constraints intact. - Operations portals: Let authenticated agents retrieve status, open artifacts and move approved work through a defined process. ## Commercial delivery formats - Agent Readiness Audit: A scored opportunity map, priority jobs, system gaps and the recommended implementation sequence. - Agent-Ready Foundation: Semantic content, structured data, machine documents, capability discovery and agent documentation. - Action Layer: WebMCP, remote MCP and API tools connected to the real jobs that matter to the business. - Agent Operations: Evals, monitoring, versioning and maintenance as agents, standards and business workflows change. Public pricing is not fixed. Scope depends on the valuable jobs, backend access, authentication, integrations and evaluation requirements. An audit defines the first reliable implementation boundary. ## Public MCP tools - get_site_summary: Returns a concise public summary of StudioNN, its three practice areas and Learning & Advisory. - list_services: Lists StudioNN's public services and the business outcome each service is designed to support. - get_selected_work: Returns the public portfolio with the exact scope and campaign years credited by StudioNN. Optional filter by practice area. - get_learning_offer: Returns training formats, an example in-house programme and verified teaching credits. Does not expose private course material or pending client proposals. - get_agent_ready_service: Returns the scope, layers and deliverables of StudioNN's Agent-Ready Websites service. - get_delivery_process: Explains how StudioNN audits, designs, builds and validates an agent-ready website engagement. - list_business_use_cases: Lists high-value agent-ready website jobs. Optionally filters them by a sector keyword. - get_readiness_audit: Returns the areas StudioNN reviews before defining an agent-ready implementation roadmap. - get_contact_options: Returns the public contact path for discussing any project or training programme with StudioNN. - prepare_project_brief: Creates a concise draft brief and next-step link. It does not submit, book or change any external state. - get_intro_call_availability: Checks StudioNN's live calendar and returns currently available 30-minute introductory call slots. It does not create a booking. - submit_project_enquiry: Stores a confirmed request for information or a proposal so StudioNN can review it. This changes external state and must only be called after the user explicitly confirms submission. - book_intro_call: Rechecks a listed live slot, reserves it, creates a Google Calendar event and invites the user. This changes external state and must only be called after explicit user confirmation. Endpoint: https://studionnagency.com/mcp Transport: Streamable HTTP using JSON-RPC over POST Authentication: none for this deliberately narrow public interface The tools get_intro_call_availability, submit_project_enquiry and book_intro_call connect to live systems. The two write tools require confirmed=true and an idempotency_key. The booking tool only accepts an exact start_time returned by the live availability tool and rechecks it before creating the event. ## Security model 1. Public information tools expose public information only. 2. Live calendar reads return available slots, never private event details. 3. Inputs are validated again on the server. 4. Tools use the minimum data and action scope required. 5. Consequential actions require explicit confirmation and idempotency. 6. Tool calls and failures are observable and auditable without storing raw IP addresses. 7. Externally sourced or user-generated output is treated as untrusted. ## Contact Email: felipe@studionnagency.com Visible project brief: https://studionnagency.com/design-technology#brief The visible brief submits only after the user checks the confirmation control and presses the submit button. Booking is a separate confirmed tool.