AI Design& Technology

THE SAMPLE REVIEW AI fashion series · Our own roster

Services

AI Creative Agency · Image & Video

An AI creative agency, directed by people: the team sets the creative and art direction, and our own infrastructure produces campaigns, product imagery and film for fashion, sport and commercial brands.

Research & art direction
Casting & model design (our own roster)
Campaigns & lookbooks
Product imagery, e-commerce & packshots
AI film & living images

How we work · The RISET case

RISET is a sportswear brand we created from scratch to show the whole process in five steps, from the first reference to the online store.

01
Research & art direction
It all starts with the search. We gather more than 70 references from fashion, running, editorial and product on one board, and from there we decide how the brand will look: colour, light, type of photography, framing and attitude.
The team
References, colour, light, photography and attitude
The infrastructure
Art direction archive
In RISET
Clean natural light; bone, ink and track red; a serious, defiant attitude in every image.
02
Model design
We design the models instead of searching for them. The direction becomes a casting brief (height, proportions, attitude and mix of profiles) and from there each model is born with a fixed face: the same person in the campaign, the store and the film. The ones born with RISET are now part of our roster, which keeps growing.
The team
Casting, profiles and criteria
The infrastructure
24-profile casting and a roster with a fixed identity
In RISET
A 24-profile casting to arrive at five models with a face of their own: Rei, Yuki, Lia, Saga and Idris. Rei stars in the cover film.
Rei
Yuki
Lia
Saga
Idris
03
Brand design
We design the brand or work with the client’s. For RISET we created it all: the name, the logo, the palette, the typeface and the first collection.
The team
Naming, logo and collection
The infrastructure
Visual system applied everywhere
In RISET
Rise + set, running from sunrise to sunset. Four logo directions and First Light, an eleven-piece collection.
04
Editorial production
With the direction, the models and the product defined, the infrastructure produces. First the campaign, then every product in four images, always with the editorial first.
The team
Edit and quality control
The infrastructure
Campaign, e-commerce, packshot and film
In RISET
Eighteen campaign images and four per product: editorial, two e-commerce shots with attitude and the packshot.
01Editorial
02E-commerce
03E-commerce
04Packshot
05
Web, UX/UI & store
The creative direction carries through to the website: editorial at the top, the store below and the same image on desktop and mobile.
The team
Web direction and UX/UI
The infrastructure
Website and connected store
In RISET
A living cover image, a logo that draws itself and a store ready to connect.
Visit the RISET website